72 ad execs predict 2025 marketing trends—and what they want for the industry’s future

Stronger investment in AI, bolder creativity, a reprioritization of DEI, more personalization—these are some predictions (or, perhaps, wishes) for 2025 that industry leaders shared with Ad Age. While there is no way to tell what will dominate headlines in 2025, there are at least a handful of topics and themes advertising executives will be thinking about this year.