Ad Age In-Depth: Super Bowl

Last year's Super Bowl was anything but normal. Big Game regulars like Budweiser, Coca-Cola and Hyundai sat on the sidelines while more than a dozen brands made their debut, running commercials for the first time. Many marketers turned to nostalgia to distract from COVID and some used the momentum of the past year's social justice movement to expand their diversity and inclusion efforts.

So what will Super Bowl LVI's ads look like? Join Ad Age on Feb. 8 to hear what was on the minds of brands, agency leaders and creatives for the 2022 game.

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