Influencers & Creators

Inside the creator-fueled beverage boom

Two images, one of Alex Cooper holding a bottle of Unwell Hydration and one of Alix Earle at a party holding up a SipMargs can.
Alex Cooper (left) launched Unwell Hydration this year, while Alix Earle invested in canned margarita brand SipMargs. (Unwell Hydration, SipMargs)
GF
By:
Gillian Follett
April 10, 2025 09:00 AM

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