Influencers & Creators

Streamers are the new celebrity endorsers—why brands are building ad campaigns around Kai Cenat and IShowSpeed

Left: a close-up of Kai Cenat; Right: IShowSpeed pushes a shopping cart full of shoes inside a Dick's Sporting Goods store
Streamers Kai Cenat (left) and IShowSpeed have recently starred in campaigns for State Farm and Dick's Sporting Goods, respectively. (Ad Age composite: State Farm, Dick's Sporting Goods)
GF
By:
Gillian Follett
Last Updated
April 04, 2025 12:25 PM

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