L’Oréal—ad spending, facts and profile

Overview L’Oréal is a cosmetics and personal care products marketer. The company markets products in more than 150 countries, according to its universal registration document for the year ended December 2023. L’Oréal’s headquarters is in Clichy, France. Business segments and operations See more: L’Oréal business and brands Marketing spending Worldwide ad spending: Total worldwide advertising spending figures shown in the Ad Age World’s Largest Advertisers report are stated worldwide “advertising and promotion” expenses converted to dollars at average exchange rates by Ad Age Datacenter. L’Oréal spent about $14.5 billion on worldwide advertising and promotion in 2023, up 13.7% from about $12.7 billion in 2022. U.S. ad spending: Total U.S. advertising spending shown in the Ad Age Leading National Advertisers report is an Ad Age Datacenter estimate of advertising and promotion expenses. Links to Ad Age’s advertiser rankings Latest rankings: U.S. The Ad Age Leading National Advertisers 2024 ranking was released Oct. 28, 2024. Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here Past rankings: U.S. Ad Age Leading National Advertisers 2023 Ad Age Leading National Advertisers 2022 Latest rankings: worldwide The Ad Age World’s Largest Advertisers 2024 ranking was released Dec. 9, 2024. Ad Age World’s Largest Advertisers 2024 Global ad spending, rankings, analysis and profiles for the biggest marketers Click here Past rankings: worldwide Ad Age World’s Largest Advertisers 2023 Ad Age World’s Largest Advertisers 2022 Financial results See more: L’Oréal financial results Read L’Oréal’s universal registration document Read L’Oréal’s annual report Deals and strategic moves Nestlé: Swiss food marketer Nestlé is a long-time investor and the second-largest shareholder in L’Oréal. Nestlé owned a 20.13% stake in L’Oréal as of December 2023, according to L’Oréal’s annual filing. Sanofi: L’Oréal owned a 9.35% stake in Sanofi, a pharmaceutical and health care products marketer, as of December 2023, according to L’Oréal’s annual filing. Selected acquisitions: 2023: Aesop (skin care, hair care and body care products), Lactobio (probiotic and microbiome research) 2022: Skinbetter Science (skin care) 2021: Takami (skin care), Youth to the People (skin care) 2020: Mugler, Azzaro (perfumes), Thayers Natural Remedies (skin care) 2018: ModiFace (developer of augmented reality and artificial intelligence), Stylenanda (South Korean lifestyle products), Pulp Riot (hair color), Thermes de la Roche-Posay (skin care), Logocos (cosmetics) 2017: CeraVe, AcneFree and Ambi (over-the-counter U.S. skin-care brands) 2016: IT Cosmetics (U.S. skin care and makeup products) 2015: Niely Cosmeticos (Brazilian hair-products marketer) 2014: Decleor and Carita (professional skin-care brands), Magic Holdings International (China-based marketer of cosmetic facial masks), NYX Cosmetics (U.S. cosmetics marketer), Carol’s Daughter (U.S. multicultural beauty brand) 2013: Cheryl’s Cosmeceuticals (India-based marketer of professional skin-care products and treatments) 2012: Urban Decay, Cadum 2011: Q-Med (by Galderma), Clarisonic 2010: Essie Cosmetics (U.S.) 2008: YSL Beaute 2000: Matrix and Kiehl’s (U.S.) 1998-2000: Softsheen and Carson (U.S., South Africa) 1996: Maybelline (U.S.) 1993: Redken 5th Avenue (U.S.) 1989: La Roche-Posay 1970: Biotherm 1965: Laboratoires Garnier 1964: Lancome Management and employees Nicolas Hieronimus is L’Oréal’s CEO. See more: L’Oréal management See more: L’Oréal careers Stock L’Oréal trades on Euronext Paris. Ticker: OR The Bettencourt Meyers family is L’Oréal’s largest investor with a 34.7% stake as of December 2023. Liliane Bettencourt, daughter of L’Oréal founder Eugene Schueller, died in September 2017. History L’Oréal was founded in 1909. See more: L’Oréal history Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here

L’Oréal—ad spending, facts and profile

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