Measurement

EDO’s latest data pairings challenge Nielsen’s hold on TV outcomes measurement

A person sitting on a couch, looking at their phone, while watching tv.
EDO will integrate its online search and activity outcomes data with VideoAmp, Kantar Media and DoubleVerify's Scibids in addition to Nielsen, with which it was already linking data. (Getty Images/Maskot)
JN
By:
Jack Neff
April 23, 2025 09:30 AM

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