Opinion

Why brands should prioritize integrity over authenticity in LGBTQ+ marketing

3D Rendering concept of a mega telephone with a speech bubble symbol in rainbow color as a symbol of LGBTQ. 3d Render.
New priorities, guided by integrity, will help brands confront the continuing opposition to inclusion that lies ahead. (Getty Images)
GN
By:
Graham Nolan
May 21, 2025 09:30 AM

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