Opinion

How TikTok search is changing the way Gen Z discovers brands

TikTok on a phone screen
TikTok's hands-on research method allows brands to tap into emerging search trends—from “haul” to “foodtok”—keywords they would never consider for Google. (Bloomberg)
KH
By:
Kira Henson
EH
By:
Erik Hamilton
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April 14, 2025 09:30 AM

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