Opinion

How ‘The White Lotus’ turned lifestyle merch into a cultural signal

Supergoop!'s limited-edition White Lotus suncare collection, three SPF products and a bag
No one’s going to know you used "The White Lotus" x Supergoop! skin care products unless you tell them—shaping a personal environment rather than a public identity. (Supergoop!)
JC
By:
Jessica Catto
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LM
By:
Leila Milgrim
April 21, 2025 10:00 AM

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