Opinion

Why brand leaders need to be LinkedIn creators in 2025

Screenshots of Jon Gray's post on LinkedIn on a blue background.
Blackstone President and CEO Jon Gray has built a LinkedIn following by sharing behind-the-scenes videos of his life, including a visit to Australia, left, and giving the commencement address at his daughter's high school. (Jon Gray via LinkedIn)
SB
By:
Sarah Bertness Glawe
April 04, 2025 09:30 AM

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