Ad Age Small Agency Awards 2023

Small shops leading the way to advertising’s future Each year, the competition gets considerably steeper for the Ad Age Small Agency Awards. This year’s winners prevailed over some 500 applicants in a host of categories from people and campaigns to regional and national winners. The shops you read about here represent the best this industry has to offer. They are highly creative in terms of the work they do for clients, but they are also creative in other ways. They are adapting to a changing world by embracing new trends such as AI and forging new client relationships in a project-based world. They are finding new revenue streams in entertainment, Web3, IP and more. They are competing—and winning—against much larger agencies. They are creating distinct identities and cultures that draw in talent and prioritizing mental health and work-life balance. In short, they are leading the way to advertising’s future—whatever it may bring.—Judann Pollack + Small Agency 2023 Small Agency of the Year Company Size 1-10 Employees 11-75 Employees 76-150 Employees Regional Northeast Northwest Midwest West Southwest Southeast International Best Agency Culture Design Experiential Media Newcomer PR Purpose-led Campaign B2B Digital Experiential Health Care Integrated Media Pro Bono Best Use of TikTok People Executive Account Manager Creatives Media Planner Strategic Planner Small shops leading the way to advertising’s future Each year, the competition gets considerably steeper for the Ad Age Small Agency Awards. This year’s winners prevailed over some 500 applicants in a host of categories from people and campaigns to regional and national winners. The shops you read about here represent the best this industry has to offer. They are highly creative in terms of the work they do for clients, but they are also creative in other ways. They are adapting to a changing world by embracing new trends such as AI and forging new client relationships in a project-based world. They are finding new revenue streams in entertainment, Web3, IP and more. They are competing—and winning—against much larger agencies. They are creating distinct identities and cultures that draw in talent and prioritizing mental health and work-life balance. In short, they are leading the way to advertising’s future—whatever it may bring.—Judann Pollack Small Agency of the Year Gold Slap Global Silver Supernatural Company Size Gold 1-10 Employees Atlantic Silver 1-10 Employees HeyLet’sGo! Gold 11-75 Employees Majority Silver 11-75 Employees Curiosity Gold 76-150 Employees Lerma/ Silver 76-150 Employees Movers+Shakers Regional Gold Northeast Orchard Silver Northeast SpecialGuest Gold Northwest Little Big Engine Silver Northwest PB& Gold Midwest Quality Meats Silver Midwest The Distillery Project Gold West Erich & Kallman Silver West Party Land Gold Southwest Preacher Silver Southwest Callen Gold Southeast Nimbus Silver Southeast Confidant Gold International Herezie Silver International Bear Meets Eagle on Fire Best Agency Culture Gold Culture OddCommon Silver Culture Pulp+Wire Design Gold Design Mrs&Mr Silver Design Koto Experiential Gold Experiential GDX Studios Silver Experiential Industria Creative Media Gold Media Exverus Media Silver Media Media by Mother Newcomer Gold Newcomer Fable.works Silver Newcomer Function Growth Public Relations Gold Public Relations Boden Silver Public Relations 1964 Agency Purpose-Led Gold Purpose-Led Activista Silver Purpose-Led Terri & Sandy Campaign Gold Campaign of the Year: B2B Zen Business, “Welcome to the Uprising” Joan Creative Silver Campaign of the Year: B2B Clover, “On the Road” Closed Loop Gold Campaign of the Year: Digital Girls Who Code, “Girls Who Code Girls” Mojo Supermarket Silver Campaign of the Year: Digital Blockbuster, “Until The Bitter End” Atlantic Gold Campaign of the Year: Experiential VisitLEX, “Horse Kicks” Cornett Silver Campaign of the Year: Experiential Hilton, “Hilton on the Green” Fuse Create Gold Campaign of the Year: Health Care Fundación Cardiológica Argentina, “Cancel the World Cup” BeautifulBeast Silver Campaign of the Year: Health Care Ad Council, “Substitute Dealer” Joan Creative Gold Campaign of the Year: Integrated Ocean Spray, “Power your Holidays” Orchard Silver Campaign of the Year: Integrated CBS, “Summer of Ghosts” BMF Gold Campaign of the Year: Media GE and The New York Times, “How Focus Takes Us Further” Giant Spoon Silver Campaign of the Year: Media New Belgium Brewing, “Voodoo Ranger Action Park” DCX Growth Accelerator Gold Campaign of the Year: Pro Bono Woombies, “The Protest Plushie” The Variable Silver Campaign of the Year: Pro Bono Barba Men’s Grooming, “Strands for Trans” Terri & Sandy Best Use of TikTok Best Use of TikTok Gorton’s Seafood Connelly Partners People Executive of the Year David Kolbusz, Orchard Account Manager of the Year Marcelina Ward, Opinionated Creatives of the Year Mike Craighead and Chris Powell, OKRP Media Planner of the Year Georgia Schriener, Exverus Media Strategic Planner of the Year Kristin Van Note, Joan Creative Web production by Corey Holmes

Ad Age Small Agency Awards 2023

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