How to use custom trackers to drive your business growth

Custom tracking reveals patterns, challenges, and opportunities, giving businesses a clear view of performance, tailored insights, and the confidence to make data-driven decisions. About Kantar Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. The Profiles Team provides access to 170m+ people in over 100 global markets through a range of data solutions and custom research services. With unparalleled innovations and investment into AI-driven anti-fraud and panel management technology, and decades of experience developing survey design best practices, Kantar’s Profiles Team delivers the quality you expect with the flexibility you need.