Lifewtr - Inspiration Drops

This spot for PepsiCo’s new premium water brand, just on shelves since the end of January, shows a city transformed by a rainstorm that turns everything into art -- even if it seems questionable for anybody to collect these particular raindrops in their mouths. The artsy theme was a big part of the marketing push for the new brand, whose packaging features rotating designs created by emerging artists. The ad, by R/GA’s Hustle Chicago, features music by John Legend. It went up against a 15-second commercial for another water brand, Fiji, in the thid quarter (“Nature’s Gift”). PepsiCo also used its halftime sponsorship to promote Pepsi Zero Sugar. Director: Robert Stromberg. Production company: RSA. BRAND: Lifewtr YEAR: 2017 AGENCY: Hustle SUPERBOWL: LI QUARTER AIRED: Q1

Lifewtr - Inspiration Drops

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