Mercedes-Benz - Fable

A retelling of the tortoise-and-the-hare fable, this spot marked Mercedes’ third Super Bowl appearance, and a return after a year off. Mercedes had last appeared in the game in 2013’s “Soul,” which also used some familiar characters but with a significantly darker tone. “Fable,” directed by RSA’s Robert Stromberg (“Maleficent”) with VFX/animation by MPC, N.Y., was unveiled on “The Ellen DeGeneres Show” together with a car giveaway pitting audience members against each other in a race wearing tortoise and hare costumes. BRAND: Mercedes-Benz YEAR: 2015 AGENCY: Merkley & Partners SUPERBOWL: XLIX QUARTER AIRED: Q4

Mercedes-Benz - Fable

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