Wonderful Pistachios: PSY -- SUPERBOWL XLVII

After a whole year listening to “Gangnam Style,” Super Bowl viewers got another 30 seconds of Psy, in a green suit, teaching his geeky dance moves to a group of dancing pistachios, to promote the nut as a healthy snack alternative.The brand announced that Psy as the star of the spot well ahead of the game, but unlike so many ads in 2013, the creative itself was kept a secret until it aired. "It's exciting enough and visually has so much talk value. We want everyone to see it at once," Marc Seguin, VP-marketing,told Ad Age at the time.The campaign, done by in-house agency Fire Station, included promotions on social media and retail. Fans could upload a picture of how they "Get Crackin' Gangnam Style,'" for example, for a chance to win a 12-month lease on a 2013 Mercedes Benz SLK 250 -- the same car featured in the “Gangnam” video.Wonderful Pistachios would return for Super Bowl XLVIII in 2014, but with a very different approach ("Get Crackin' America").BRAND:Wonderful PistachiosYEAR:2013AGENCY:internalSUPERBOWL:XLVIIQUARTER AIRED:Q3

Wonderful Pistachios: PSY -- SUPERBOWL XLVII

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