Answer engine optimization (AEO)—everything marketers need to know about AI search

a phone shows a screenshot of ChatGPT, a second phone shows a screenshot of a yoga website — Ad agencies are changing their websites to be more crawlable for AI search platforms that prospective clients are using. (Goodie/New Generation/Ad Age compilation)

June 03, 2025 09:00 AM

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Food & Beverage

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Created for kids, the J.M. Smucker Co. is boosting marketing and manufacturing output as it enjoys love from celebrities and sports stars.

Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows

Meta wants to automate where your ads appear. These new AI tools are step one.

Meta wants to automate where your ads appear. These new AI tools are step one.

Cannes Lions predictions—top creatives pick 53 campaigns to win

Cannes Lions predictions—top creatives pick 53 campaigns to win

Behind marketers’ agency briefs meant to secure Cannes Lions wins

Behind marketers’ agency briefs meant to secure Cannes Lions wins