Top marketers and agency companies ranked—The Big List

A quick take on the biggest advertisers and agency companies. Amazon topped Ad Age Datacenter’s rankings of the largest U.S. and global advertisers. WPP and Accenture Song ranked as the world’s biggest agency companies. Want to see more? Click the chart links below to see what rankings and analysis are available. The rankings and analysis are available exclusively to Ad Age All Access subscribers, but all Ad Age registered users can click on the chart links to see what’s included in these reports. Sign up for an All Access subscription to get all the rankings and analysis. Become an All Access subscriber Get access to exclusive resources including Leading National Advertisers, World’s Largest Advertisers, Agency Report, Agency Review Tracker and TV Pricing Report. Click here Biggest advertisers: U.S. The top 200 U.S. advertisers increased their spending on ad and marketing services by 2.5% in 2023, reaching a record $213 billion. Among the nation’s top 200 advertisers, 122 increased U.S. spending in 2023. Amazon led the marketers ranking for the fifth consecutive year. 10 biggest U.S. advertisers By estimated 2023 total U.S. ad spending. Dollars in billions. Click here to see what rankings and analysis are available. Source: Ad Age Leading National Advertisers 2024 (October 2024). Numbers rounded. © Copyright 2024 Crain Communications Inc. Biggest advertisers: worldwide The world’s 100 biggest advertisers increased ad spending 4.9% in 2023. Spending growth varied significantly by company, country and category. Among the top 100 advertisers, 68 increased spending. Amazon led the global ranking for the third consecutive year. World’s 10 biggest advertisers By estimated 2023 total ad spending. Dollars in billions. Click here to see what rankings and analysis are available. Source: Ad Age World’s Largest Advertisers 2024 (December 2024). Numbers rounded. © Copyright 2024 Crain Communications Inc. Biggest agency companies: worldwide Organic growth for the five biggest legacy agency holding companies—WPP, Publicis, Omnicom, Interpublic and Dentsu—came in at an average of just 1.3% in 2023, down from 7.5% in 2022. 10 biggest agency companies By 2023 worldwide revenue. Dollars in billions. Click here to see what rankings and analysis are available. Source: Ad Age Agency Report 2024 (June 2024). Numbers rounded. *Ad Age Datacenter estimate. © Copyright 2024 Crain Communications Inc. Dig deeper Sign up for an Ad Age All Access subscription to get expanded data from Ad Age Datacenter on who’s growing, who’s slowing and where the industry is going. Subscribe now Already an Ad Age All Access subscriber? Log in Questions? Email customerservice@adage.com More exclusive content for All Access subscribers Agency Review Tracker Leading National Advertisers 2024 World’s Largest Advertisers

Top marketers and agency companies ranked—The Big List

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