Summary of Ad Age Datacenter's key rankings.
A quick take on the biggest advertisers, brands and agency companies.
Amazon topped Ad Age Datacenter’s rankings of the largest U.S. and global advertisers. WPP and Accenture Song rank as the world's biggest agency companies.
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The top 200 U.S. advertisers raised their spending on ad and marketing services by 8% in 2022, reaching a record $210 billion. Among the 200 biggest advertisers, 133 increased spending in 2022. Amazon led the marketers ranking for the fourth consecutive year.
Amazon, propelled by spending on paid search and social media, was the most-advertised brand in the U.S. in 2022.
The world’s 100 biggest advertisers nudged ad spending upward 2.3% in 2022. Spending growth among the top 100 advertisers varied greatly by company, country and category. Among the 100 biggest advertisers, 48 increased spending; 48 decreased spending; and four held spending steady.
Organic growth for the five biggest legacy agency holding companies—WPP, Publicis Groupe, Omnicom Group, Interpublic Group of Cos. and Dentsu Group—came in at an average of just 1.3% in 2023, down from 7.5% in 2022.
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