UNiDAYS, the world’s leading student affinity network, has joined forces with socially progressive footwear and apparel brand, Converse, to offer student designers a career defining moment. By submitting a design of Converse apparel, inspired by Pride, an emerging creative will win a one-to-one mentoring session with a Converse Global footwear & apparel designer and a £5,000 creative grant.
For its sixth annual Pride collection, Converse observes the individual journeys that shape our stories by creating a graphically-driven footwear and apparel capsule that explores the duality of struggle and joy along the path to self-love. And this year, in honour of the 2021 LGBTQ+ celebration, the Converse x UNiDAYS collaboration looks to find young student creatives and support the winner’s journey through funding and mentoring.
“UNiDAYS are thrilled to announce this partnership with Converse, one of the world’s most iconic footwear and apparel brands. By offering our 17million student members opportunities that go beyond the transactional, brands can further engage with a notoriously elusive generation who represent tomorrow’s professional. We call on brands wanting to meaningfully connect with Gen Z to get in touch.” Viviane Paxinos, GM UNiDAYS
In addition to the £5,000 grant and creative mentoring prize, there will be five runner-up prizes offering a host of Converse footwear and apparel. Entrants must show student verification and will be required to sign up free to UNiDAYS. Students can enter the completion HERE.
UNiDAYS launched their programme of brand collaborations in April 2021 with Missguided. UNiDAYS is the leading student and Gen Z affinity network with a verified global membership of 16.8MM. UNiDAYS takes over 800 of the world’s biggest beauty, fashion, technology and wellness brands into the hearts and minds of tomorrow’s professionals, delivering engagement, loyalty and tangible business value.
Further UNiDAYS brand collaborations will be announced in due course.