RIM Blackberry: My New Blackberry" -- SUPERBOWL XLVII"
RIM Blackberry: My New Blackberry" -- SUPERBOWL XLVII" Thefirst Super Bowl foray for Research In Motionmakes the case that its new BlackBerry 10, which was earning some decent tech-world buzz as Super Bowl XLVII began, packed too much good stuff to describe in half a minute. A social-media campaign ran alongside the commercial during the game, including promoted posts on Twitter and sponsored stories on Facebook. Competition from Apple and Samsung, however, continued to prevent BlackBerry from reasserting its formerly dominant market position.The ad was created by AMV BBDO in London, one ofa few overseas agencies that created ads for the 2013 Super Bowl.BRAND:BlackBerryYEAR:2013AGENCY:AMV BBDOSUPERBOWL:XLVIIQUARTER AIRED:Q3