The 2024 Direct Mail Marketing Benchmark Report

This white paper from SeQuel Response provides a comprehensive analysis of the current state and future outlook of direct mail as a marketing channel SeQuel Response, a Franklin Madison company, is the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. SeQuel’s commitment to investing in clients’ success and shaping the future of direct response marketing continues to deliver exceptional results and position the agency as an industry leader. SeQuel is ranked as a top marketing agency in Minneapolis, Minnesota and has been named to the Inc. 5000 list of fastest growing private companies in the U.S.