From ad personalization vs. privacy to ad personalization with privacy

Learn why third-party cookies are fading, how Universal IDs ensure privacy and personalization, and why auto marketers need to adapt now for future-proof advertising. About Urban Science Urban Science® is continuously working to help auto marketers see around the next corner and our In-MarketAudiences™, SupressionAudiences™ and SalesMatch™ solutions help automotive marketers better target their customers and attribute sales using privacy-first techniques without the use of cookies. Our DataHub™ contains daily, consented and authenticated consumer-level data to help you find exactly who is in-market to increase the potential of your advertising spend and measure the sales effectiveness of automotive marketing.