Agency Guide: How to Build the Perfect Marketing Strategy for Your Clients

Data-driven marketing enables consumer insights to build campaigns with a dramatically greater impact. Now, new technology allows you to access online trends and tailor your efforts to the right target audience, based on the best channel and best publisher channel. The fact is, there are optimal and most effective marketing channels driving traffic in your client’s industry. Do you know what they are? It’s essential to review online trends and analyze the traffic share breakdown for the industry you’re working with to understand who the major players in the space are and how they perform over time. You can easily monitor desktop and mobile engagement, understand your client’s reach, and see how effectively each marketing channel drives traffic. Download this report now to determine if your client’s website performance is consistent with larger industry trends. It covers the following and more: • Levering metrics to identify different types of competitors. • Adopting successful marketing tactics used by competitors to increase traffic share across acquisition channels. • Employing benchmarks for your client’s search performance to discover new, untapped opportunities for growth. Similarweb is a digital intelligence provider for enterprise and small to mid-sized business (SMB) customers. The platform provides web analytics services and offers its users information on their clients' and competitors' web traffic and performance.