Building a smarter social strategy

Marketers are no longer investing budgets trying to get consumers to "Like Us on Facebook." Savvy pros understand that a successful social strategy goes well beyond organic posts, but many still struggle with measuring ROI. Social offers a variety of paid, owned and earned options, each with a vital role to play. This report outlines successful tactics with case studies from marketers SharkNinja, Aruba Tourism Authority and Rack Room Shoes to show you what specific tools they used to boost e-commerce, raise brand awareness and drive sales.