The consumer-defined future of streaming is here

While subscription video on demand (SVOD) has become a streaming mainstay, ad-supported video (AVOD) is the hot new trend. But challenges abound in the rapidly evolving AVOD streaming landscape, with disjointed, uncurated and impersonal ad experiences. The question is: What’s holding up AVOD progress and why is the consumer experience still overlooked? This new study from Infillion delves deeply into how viewers judge varying ad lengths, the value they place on personalized ad experiences in exchange for their time, attention and privacy, and their evolving openness to streaming features that provide options and control. It explores how AVOD can evolve by becoming more relevant, personalized and interactive. In this report you will learn: The various factors that impact CTV attention metrics Where AVOD advertisers should lean in to deliver more engaging experiences Innovative ad formats that consumers would be open to receiving How personalization can be balanced with privacy to boost viewer attention Innovative ad formats that consumers would be open to receiving Get this report and gain more insights into delivering a better advertising experience that consumers willingly opt-in for. Infillion is an advertising and software solutions company with a portfolio of industry-defining media products that connect people, places, and digital experiences. The company empowers brands and agencies to drive performance through data that differentiates, creative that captivates, and engagement that scales with attention-guaranteed video ads and bespoke programmatic solutions. Through a combination of managed service ad products and demand-side solutions, including TrueX, NeXt, InStadium and MediaMath, Infillion unlocks a more customizable and holistic approach to omnichannel media.