Dynamic creative optimization: 16 pitfalls to avoid

Digital marketers are turning to DCO platforms to increase ROI, but need the right platform to fast-track 1:1 content personalization at scale Jivox enables global brands to easily and cost effectively personalize their marketing through automation, delivering relevant user experience for consumers while driving revenue growth. Our award-winning, advanced Dynamic Creative Optimization (DCO) platform harnesses the power of AI, data-driven decisioning, and optimization along with automated analytics and attribution technology to deliver measurable increases in media performance for the enterprise. Trusted by brands like Mazda, Williams-Sonoma, T-Mobile, JP Morgan Chase, P&G, we have helped marketers achieve more than 80% reduction in personnel costs for creative production and campaign management workflows while boosting ROAS on an average of 175%.