The empathy effect

Base Beauty Creative Agency harnesses the power of data-driven creativity throughout the entire digital ecosystem to create significant growth, expand market share, and increase valuation for influential corporations and investors in beauty, wellness and personal care. Founded 17 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative and marketing powerhouses proves that a holistic marketing approach really works. Using data to inform future decision making, the agency crafts needle-moving marketing across owned, earned and paid, all sales channels and consumer touchpoints to generate awareness and revenue. BBCA has been featured in Glossy, WWD, Business of Fashion, and The Washington Post and is a certified women’s owned business through WBENC.