Hispanic Marketing Guide

Ad Age's ninth annual Hispanic Fact Pack includes data about marketers' 2011 ad spending; demographic trends; rankings of top media properties in TV, radio, magazine, newspaper, internet and social networks; and rankings of Hispanic ad and media agencies. This digital edition is available for $29; the free download period ends Aug. 22. Hispanics account for about 16% of the U.S. population, and 25% of children under age five. Families are achieving the American dream; nearly 45% of Hispanic households own their homes. Marketers and media recognize the opportunity. Hispanic media continued to outperform general-market media in 2011 revenue growth.