How AI decisioning will bring marketing into a new era

The future of AI is here and it’s bringing fresh ways to create, automate and achieve one-to-one personalization About OfferFit OfferFit’s AI Decisioning Platform autonomously experiments and empirically discovers the optimal actions 1:1 for each customer. OfferFit’s ML experts configure AI Decisioning agents, a type of ML also called reinforcement learning, which personalize communication to existing, identified customers. OfferFit works with top brands in telecom, energy, retail, travel, streaming video and financial services, among others. Current customers include Fubo TV, MetLife, Wyndham and Yelp.