How DOOH, streaming audio and CTV connect the cookieless, multi-device world

This new custom white paper from Viant and Ad Age Studio30 focuses on the continually evolving and expanding worlds of streaming TV, streaming audio and DOOH and shares how brands can create full-funnel marketing opportunities beyond what has been possible thus far with the latest evolution in programmatic technology: people-based advertising. Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.