The marketer’s guide to web analytics in a privacy-first world

p>Modern web analytics is undergoing a sea change. Increasingly, it is about augmenting validated, authorized first-party data profiles in a way that fuels marketing performance while respecting the user’s data privacy. In this expansive white paper from DAC Group, experts guide marketers through Google’s new GA4 web analytics platform, which stands to significantly improve the marketer’s ability to collect and analyze customer data. The paper also connects the dots between web analytics applications and major changes to the overall data landscape, including the removal of third-party cookies from Google’s chrome browser and unique identifiers from the mobile ad space. Marketers have to keep up in the privacy-first world. DAC offers insights and analysis on legislative compliance, technical features such as server-side data collection and best practices for the organization to evolve its web analytics practice. Download this white paper to stay on top of GA4 and other fast-moving developments in web analytics. h4>About DAC is a leading international performance marketing agency that helps brands connect with customers from the enterprise level right down to hyper-local moments. Celebrating our 50th year in business and recognized by Forrester as one of the world’s most significant performance marketing agencies, DAC is passionate about helping brands build, maintain and optimize their online presence, as well as drive traffic and conversions to their local stores. Our integrated services are built around our unique Enterprise-to-Local methodology, underpinned by technology and accelerated by our services (paid media, strategy, content, creative and data analytics). Our campaigns are best-in-class and drive transformational outcomes for our clients, which has led to our success in winning Google Premiere Partner Awards, US Agency Awards and Search Engine Land Awards. To learn more, visit www.dacgroup.com.