Not Your Father’s SEO: How Brands Can Own the SERP

Modern SEO requires a holistic approach to the search engine results page, better connection to marketing and a more sophisticated measurement model. About DAC is a leading international performance marketing agency that helps brands connect with customers from the enterprise level right down to hyper-local moments. Celebrating our 50th year in business and recognized by Forrester as one of the world’s most significant performance marketing agencies, DAC is passionate about helping brands build, maintain and optimize their online presence, as well as drive traffic and conversions to their local stores. Our integrated services are built around our unique Enterprise-to-Local methodology, underpinned by technology and accelerated by our services (paid media, strategy, content, creative and data analytics). Our campaigns are best-in-class and drive transformational outcomes for our clients, which has led to our success in winning Google Premiere Partner Awards, US Agency Awards and Search Engine Land Awards. To learn more, visit www.dacgroup.com.