The Person Behind the Data white paper cover
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The Person Behind the Data: People weigh in on how companies handle their data

Good marketing relies on solid data. But after decades of misuse, people are demanding more. What do people think about the way companies handle their data, and how can brands use this knowledge for responsible, data-driven growth?

In the latest research from MAGNA Global and Ketch, people weigh in on how much they value their data privacy, and how company data practices impact their purchasing decisions and brand preferences. Download this report to learn:

            • How people value their data privacy
            • Consumer perspectives on how companies are
               collecting and managing their data
            • How much your company data practices impact trust,
               brand preference, and purchase intent
            • Specific recommendations for things like consent
               collection preferences and priorities according to