The Propel Media Barometer – Q4 2022

The Propel Media Barometer shares findings about 400,000+ story pitches PR pros sent in 2022. Use this report to ensure that your PR outreach strategy is cutting edge. Want more coverage for your brand or clients? This study includes everything you need to know about crafting the most effective PR pitches that will secure the news coverage you’re after. Did you know that journalists responded to the most PR pitches on Wednesday for the third quarter in a row so far? Or that most news articles are published only three days after the initial email pitch is sent? The challenge is critical for PR professionals: The average journalist response rate to media pitches has been on a sharp decline since 2020, making it crucial to set up a refined, data-informed pitching strategy. More report highlights include: • Journalists respond to byline pitches about seven times more than all pitches from the same time period, with an average response rate of 26.5%. • The average journalist response rate to all PR pitches increased by 0.10% from Q2 to Q3, optimistically (3.25% to 3.35%). • Nearly 20% of all journalist responses happen within the first 10 minutes of the time the pitch was sent.Download your copy of the new Propel Media Barometer for Q4 2022 to best navigate media relations, set up a data-informed pitching strategy, and bridge the growing divide between communication professionals and the journalists they work with.