
Seven secrets to advertising in a downturn
Navigating marketing spend during uncertain times
Discover what consumers expect from your brand during an economic downturn and the advertising strategies that will allow you to create more effective ads that will deliver more for your brand.

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.