Shopper Marketing: The Series

Equip your team with the most important information they need to create valuable shopper marketing integrations for your brand or clients with this four-part series. The first issue examines how agencies and marketers can work together to establish a shopper marketing practice that works. The second includes advice and case studies using search, social and mobile to advance shopper campaigns. The third looks at the burgeoning field of neuromarketing, while the fourth presents five successful case studies that showcase best practices. Ad Age subscribers can order the series for $495. Non-subscribers can order it for $595. Individual issues can also be purchased through the Ad Age Insights white paper store for $199 or $249.