Sponsored white paper
Third-party data and programmatic: The essential combination for growing brands
Over the past few years there’s been the notion that third-party data for marketing personalization is going away. But an exclusive new study from Datonics is proving that an evolving technology landscape is ensuring that the essential strengths of third-party data will remain effective, and at enormous scale.
Datonics was among the first data companies to start powering programmatic platforms with interest and intent data during the nascent stages of real-time bidding. Today, we carry a robust offering of data types on 500M+ cookies, 450M+ MAIDs, 300M+ hashed emails and 100M+ IP addresses in the U.S. and Canada.