Thought you knew customer lifetime value?

A mere 37% of respondents to the Zeta-commissioned Forrester Consulting Opportunity Snapshot are actively applying CLV metrics to their marketing strategy. This is a big miss. Zeta Global enables brands to build repeatable and scalable programs that accelerate business growth and drive higher ROI on marketing investments. The Zeta Marketing Platform (ZMP) brings together identity, intelligence, and activation into a single platform enriched by one of the industry’s largest proprietary databases. It empowers marketers from any industry to create individualized human experiences across channels and devices, delivering optimal results with maximum efficiency and a lower total cost of ownership. The ZMP is composed of the CDP+ (Customer Data Platform), ESP (Email Service Platform), and Activation.