Unlocking the creative power of social media marketing

Social media is a deeply personal and interactive medium that requires marketers to deliver the highest possible standards of creativity. So how can social media marketers meet these ever-rising demands? This white paper from Hootsuite guides marketers through the myriad creative opportunities arising from the paid and organic social space. From the explosion of digital communities and content creators to the continued growth of influencer marketing and rapid rise of social commerce, Hootsuite uses a combination of research, insights and analysis to illustrate the key point that marketers perform best when they use creativity as their north star. Included in the paper are insights from the Hootsuite executive team and partners including technology companies such as Tint, whose chief marketing officer advises brands on how to get the most out of user-generated content, and Vidmob, which employed its creative optimization platform to deliver a set of best practices for brands that advertise on LinkedIn. Download this white paper to stay on top of fast-moving creative trends in social media marketing. Hootsuite is the global leader in social media management. With approximately 200,000 paid accounts and millions of users, Hootsuite powers social media for brands and organizations around the world, from the smallest businesses to the largest enterprises. Hootsuite’s unparalleled expertise in social media management, social insights, employee advocacy and social customer care empowers organizations to strategically grow their brands, businesses, and customer relationships with social media. Hootsuite Academy, the industry-leading online learning platform, empowers education and growth through a wide range of certifications and has delivered over 1 million courses to over half a million people worldwide. To learn more, visit Hootsuite.com.