Why brand marketers are going all-in on Major League Soccer

Soccer is the world’s sport—the most played and most watched game around the globe. Major League Soccer is expanding fast, with new teams and stadiums in the country’s hottest markets and attendance booming. Experts say the game is primed for an explosion of interest mirroring the 1990s, when the U.S. last hosted the World Cup. And savvy marketers are looking for a chance to get a leg up on the competition. This white paper explores the history and converging factors that have put Major League Soccer in the spotlight, as the league, its players and stadiums get ready to host the 2026 World Cup. Check out: The distinctive demographic mix of MLS fans, reflecting “the new North America” How the league and its fans have built an in-person experience like no other The impact of glamorous, high-profile owners—and influencers The multiple ways fans connect with their favorite players and teams—including gaming Download this white paper now to dig into the numbers and to see where your brand might be able to get an assist from a soccer strategy.