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Brand Marketing

UM Holds Onto BMW Media Account After Review

The new BMW M2 Coupe with its predecessors, the BMW 1 Series M Coupe and the BMW 2002 turbo (BMW)
ES
By:
E.J. Schultz
July 20, 2016 07:20 PM

Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.

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