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Media

How Coca-Cola's 'American Idol' Deal Transformed TV Advertising

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By:
Jeanine Poggi
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By:
E.J. Schultz
|
December 18, 2014 11:45 AM

When Coca-Cola signed on as an initial sponsor for Fox's "American Idol" back in 2002 for $10 million, it was considered a huge coup.

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