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Nearly Half of Millennials and Gen Xers Don't Watch Any Traditional TV: Study

They're having a blast. Marketers, less so. (istock)
JP
By:
Jeanine Poggi
September 22, 2017 05:00 PM

Almost half of adults 22 to 45 years old are watching absolutely no content on traditional TV platforms, according to a new study by Omnicom Media Group agency Hearts & Science.

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