Small Agency of the Year, Gold: Zulu Alpha Kilo

In November, independent Toronto agency Zulu Alpha Kilo released a video poking fun at advertising's pitch process. The film shows a customer asking people in other industries -- an architect, a personal trainer, a diner owner -- to work on spec, and their baffled responses. "You guys can make me a spec breakfast, and then if I enjoy it, I'll make you guys my ROR, my Restaurant of Record," he tells a diner's cook, who promptly shows him the door. The video has over 3 million views on YouTube and Facebook.