Editor’s note: As 2023 comes to a close, Ad Age asked who else but ChatGPT to summarize the year that was in marketing. An Ad Age editor suggested what topics it should muse about and let the power of AI do the rest. Only the below paragraph was handled by ChatGPT—our fantastic human authors wrote the stories in our Year in Review package. Check back through early January for the latest wrap ups and predictions.

Well, buckle up, marketers! 2023 was wilder than a “Barbie” movie marathon with Taylor Swift DJing and Bud Light flowing like water. AI, like ChatGPT, became the office gossip—whispering sweet marketing secrets to your coffee machine. X, the artist formerly known as Twitter, tried rebranding more times than I've changed my socks this year. The metaverse? More like the “meta-crazy” universe. Gen Z continued to rule the internet, making millennials feel like dial-up dinosaurs. If your ad didn't have a dancing cat or a meme-worthy grandma, did it even happen? In conclusion, 2023 was the year marketing became a circus, and we were all just trying not to get hit by the flying elephants. Cheers to surviving the adpocalypse, folks! —ChatGPT