

A Celebration of AANHPI Creative Excellence
Image courtesy Ascend Leadership. Published on May 1, 2023
A Celebration of AANHPI Creative Excellence
Image courtesy Ascend Leadership. Published on May 1, 2023
For Asian American and Native Hawaiian/Pacific Islander Heritage Month (renamed this year from Asian American Pacific Islander Heritage Month), we are once again shining a light on the myriad creative accomplishments and contributions of AANHPI talents across the marketing industry and beyond. Throughout the month, we’re showcasing important milestones in the careers of AANHPI creatives—campaigns, projects and ideas chosen by each contributor. We’re honored to be sharing their stories—and we’re delighted that you’re joining us in this celebration of creative excellence.
Also, read about more moments of creative excellence in last year’s series.

Eos CMO Soyoung Kang on ‘code-hacking’ as a creative superpower
Guest Editor: Soyoung Kang
CMO, Eos Products

Atit Shah of Digitas on ‘The Other Side’ of being Asian in corporate America
Atit Shah
chief creative officer, North America, Digitas

Google’s Marvin Chow on helping businesses celebrate their communities and identity
Marvin Chow
VP, Global Marketing, Google

Mekanism’s Ambika Gautam Pai on giving a megaphone to postpartum mothers
Ambika Pai
Chief Strategy Officer, Mekanism


Goodby Silverstein’s Bonnie Wan on fighting anti-Asian hate with creativity
Guest Editor: Bonnie Wan
Partner and Head of Brand Strategy, Goodby Silverstein & Partners

CNN’s Emily Taguchi on storytelling about ‘shared humanity’
Emily Taguchi
Documentary filmmaker and rising journalist, director and producer of After Parkland

‘Joy Ride’ director Adele Lim on centering Asian faces and stories in Hollywood
Adele Lim
Director, “Joy Ride”

Asians in Advertising’s Jessalin Lam on creating a ‘sense of belonging’
Jessalin Lam
Co-founder, Asians in Advertising

‘Always optimistic/even in the darkest times’—read Judy John’s ode to creativity
Judy John
Global Chief Creative Officer, Edelman

Bing Chen on the Asian diaspora and the unifying idea of Gold House
Guest Editor: Bing Chen
Chairman and co-founder, Gold House

Disney’s Asad Ayaz on celebrating fans and creators with ‘Disney100’
Asad Ayaz
Chief Brand Officer, The Walt Disney Company

Condé Nast’s Agnes Chu on Vanity Fair, Starbucks and the value of inclusive stories
Agnes Chu
President, Condé Nast Entertainment

Fashion designer Prabal Gurung on a golden moment for the Asian Pacific diaspora
Prabal Gurung
Fashion designer; Co-founder, Gold House

Janet Yang on breaking the rules to bring ‘The Joy Luck Club’ to the screen
Janet Yang
President, The Academy of Motion Pictures Arts & Sciences

JJ Augustavo on artistry, activism and the scourge of gun violence
Guest Editor: JJ Augustavo
Filmmaker

W+K’s Mimi Munoz on the struggle to break the myth of the ‘model minority’
Mimi Munoz
Global culture and operations manager, Wieden+Kennedy

Mego Lin on making the visual poem ‘Defy’ in response to anti-Asian hate crimes
Mego Lin
Cinematographer

Filmmaker Byron Atienza on the Paul McCartney project that changed his life
Byron Atienza
Creative Director