Agency Brief

Agency news you need to know this week

Bimbo products on grocery store shelves
Omnicom has nabbed a bigger piece on the Bimbo business via DDB Chicago. (Bloomberg)
EL
By:
Ewan Larkin
May 16, 2025 09:00 AM

Featured Stories

Food & Beverage
How Heinz ketchup is fighting hot sauce at breakfast

The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.

EW
By:
Erika Wheless
How Heinz ketchup is fighting hot sauce at breakfast
Accounts in Review
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
BB
By:
Brian Bonilla
Ulta Beauty hires VaynerMedia—behind their ‘modern AOR’ relationship
AI
How Apple’s new AI image search gives brands another marketing channel
AH
By:
Asa Hiken
How Apple’s new AI image search gives brands another marketing channel
Cannes Lions
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more
SS
By:
Sabrina Sanchez
Cannes Lions 2025 schedule—events for CMOs, creatives, ad tech leaders and more