Brands trying to integrate emerging tech into their marketing strategies face many open questions about how best to plot this future. With the upcoming Ad Age Emerging Tech Summit, it is time to answer some of the most pressing questions.

Ahead of the virtual event on Nov. 12 attendees will decide the key topics that should be addressed during a session that’s appropriately titled, “Your burning tech questions answered.” To help facilitate the conversation, Ad Age invited Cecilia Dones, data and analytics practitioner-academic, author and international speaker focused on the intersection of technology, data and trust, to discuss the practical and real-world implications of new tech.

This is an opportunity for the audience to highlight their priorities, and in the spirit of collaborative technology and participatory culture, the topic with the most votes will get the most attention in Dones’ talk. (The poll can be found below and here.)

Broad topics that could be tackled include ethical issues in emerging tech; how marketers can work better with the chief data and information officers in their organizations; synthetic data and its benefits; opportunities and challenges in extended reality; and the role of tech in participatory culture and branding.

The Emerging Tech Summit will also feature workshops and panels highlighting some of the most advanced marketing and creative technology. Representatives of Secret Level, a community of AI creators and producers, will demonstrate the current capabilities of generative AI video. The Brandtech Group, a marketing technology holding group, and Jellyfish, a digital ad firm, will host a workshop on how to use new AI platforms to build campaigns. Cetaphil, the skincare brand within Galderma, and Warner Bros. Pictures will each discuss tech’s role in shaping brands and entertainment properties. Meanwhile, Mattel and NFL will take attendees into their innovation labs.

The event culminates with the session about burning questions that remain in tech, which could provide needed perspective about key issues brands and marketers need to consider as they adopt new tools and tactics.

Learn more about the event and RSVP for free at AdAge.com/EmergingTech.