Watch: Ad Age Town Hall on LGBTQ+ representation
Despite nearly 15 million Americans identifying as LGBTQ+, it’s still treated as a niche group by many marketers. LGTBQ+ representation cannot be relegated to the month of June. While the marketing industry may have seen brands lean in to the community during Pride month, what happens next is what really matters.
On July 22, the Ad Age Town Hall brought together members of the LGBTQ+ community for a virtual discussion how brands can extend their Pride campaigns throughout the year and what successful representation really looks like.
AD AGE TOWN HALL: LGBTQ+ REPRESENTATION AGENDA
Jeanine Poggi, assistant managing editor, Ad Age
Brian Bonilla, reporter, Ad Age
Advocating for LGBTQ+ equality on Madison Avenue
Rich Ferraro, chief communications officer, GLAAD and executive producer, GLAAD Media Awards
Sarah Garman, group strategy director, Droga5
Mel Senecal, director of integrated production, Mojo Supermarket
Shifting ad dollars to LGBTQ-owned media
Michael Kelley, co-owner and board chair, Equal Entertainment
Rachel Lowenstein, director of Invention+, Mindshare
Damian Pelliccione, CEO, Revry
Lucas Crigler, associate creative director, McCann New York
Michael Wilke, founder, Commercial Closet Association (now AdRespect.org)