Watch: What will drive this year's upfront negotiations?

Watch the broadcast replay below—and join the conversation on Facebook, LinkedIn, Twitch and Twitter. The TV industry is in the midst of a major upheaval. Heading into this year’s upfronts, when a bulk of ad deals will be negotiated for the next season, buyers and sellers are navigating burgeoning streaming platforms as well as a crisis in measurement. What will the impact be on the 2022 annual ad haggle? Ad Age’s TV Pivot brings together ad sales leaders, as well as top agency, brand and measurement executives, to discuss the state of the TV ad marketplace and the future of the $20 billion upfronts. Read Ad Age's 2022 TV Upfront coverage here. Tuesday, May 24 AM sessions AD AGE IN-DEPTH: TV PIVOT AGENDA Welcome remarks Jeanine Poggi, editor, Ad Age Rita Ferro, president of advertising sales, Disney Everything everywhere all at once: The new TVSponsor session Jim Tricarico, president of sales and chief revenue officer, Cadent Interviewer: John Dioso, Studio 30 editor, Ad Age Kim Kelleher, president of commercial revenue partnerships, AMC Networks Tuesday, May 24 PM sessions Diverse-owned media panel Lynnwood Bibbens, CEO and founder, ReachTV Aki Li, VP of sales and marketing, Crossings TV Jessica Ricaurte, chief revenue officer, Nuestra.tv Moderator: Jeanine Poggi, editor, Ad Age Connected TV and the evolution of audiencesSponsor session Serge Matta, head of commercial, LG Ads Solutions Interviewer: John Dioso, Studio 30 editor, Ad Age Donna Speciale, president of advertising sales and marketing, TelevisaUnivision U.S. Peter Olsen, president of ad sales, A+E Networks Marianne Gambelli, president of advertising sales, marketing and brand partnerships, Fox Wednesday, May 25 AM sessions Laura Molen, president of advertising sales and partnerships, NBCUniversal How to supercharge strategy to achieve CTV's promiseSponsor session Oliver Embry, director of product innovation, MNTN Interviewer: Natalie Zfat, Studio 30 contributing editor, Ad Age Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery Wednesday, May 25 PM sessions Jo Ann Ross, president and chief advertising revenue officer, U.S. advertising sales, Paramount Rob Tuck, executive VP of national sales, The CW Advertisers on the future of measurement Melissa Grady Dias, global chief marketing officer, Cadillac Joanne Leong, VP and director of global partnerships, Dentsu Rob Master, VP of media and marketing for North America, Unilever Moderator: Jack Neff, editor-at-large, Ad Age

Watch: What will drive this year's upfront negotiations?

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