Watch the broadcast replay below—and join the conversation on Facebook, LinkedIn, Twitch and Twitter.
The TV industry is in the midst of a major upheaval. Heading into this year’s upfronts, when a bulk of ad deals will be negotiated for the next season, buyers and sellers are navigating burgeoning streaming platforms as well as a crisis in measurement. What will the impact be on the 2022 annual ad haggle?
Ad Age’s TV Pivot brings together ad sales leaders, as well as top agency, brand and measurement executives, to discuss the state of the TV ad marketplace and the future of the $20 billion upfronts.
Read Ad Age's 2022 TV Upfront coverage here.
Tuesday, May 24 AM sessions