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The TV industry is in the midst of a major upheaval. Heading into this year’s upfronts, when a bulk of ad deals will be negotiated for the next season, buyers and sellers are navigating burgeoning streaming platforms as well as a crisis in measurement. What will the impact be on the 2022 annual ad haggle?

Ad Age’s TV Pivot brings together ad sales leaders, as well as top agency, brand and measurement executives, to discuss the state of the TV ad marketplace and the future of the $20 billion upfronts.

Read Ad Age's 2022 TV Upfront coverage here.

Tuesday, May 24 AM sessions

AD AGE IN-DEPTH: TV PIVOT AGENDA

Welcome remarks
Jeanine Poggi, editor, Ad Age

Rita Ferro, president of advertising sales, Disney

Everything everywhere all at once: The new TV
Sponsor session
Jim Tricarico, president of sales and chief revenue officer, Cadent
Interviewer: John Dioso, Studio 30 editor, Ad Age

Kim Kelleher, president of commercial revenue partnerships, AMC Networks

Tuesday, May 24 PM sessions

Diverse-owned media panel
Lynnwood Bibbens, CEO and founder, ReachTV
Aki Li, VP of sales and marketing, Crossings TV
Jessica Ricaurte, chief revenue officer, Nuestra.tv
Moderator: Jeanine Poggi, editor, Ad Age

Connected TV and the evolution of audiences
Sponsor session
Serge Matta, head of commercial, LG Ads Solutions
Interviewer: John Dioso, Studio 30 editor, Ad Age

Donna Speciale, president of advertising sales and marketing, TelevisaUnivision U.S.

Peter Olsen, president of ad sales, A+E Networks

Marianne Gambelli, president of advertising sales, marketing and brand partnerships, Fox

Wednesday, May 25 AM sessions

Laura Molen, president of advertising sales and partnerships, NBCUniversal

How to supercharge strategy to achieve CTV's promise
Sponsor session
Oliver Embry, director of product innovation, MNTN
Interviewer: Natalie Zfat, Studio 30 contributing editor, Ad Age

Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery

 
Wednesday, May 25 PM sessions

Jo Ann Ross, president and chief advertising revenue officer, U.S. advertising sales, Paramount

Rob Tuck, executive VP of national sales, The CW

Advertisers on the future of measurement
Melissa Grady Dias, global chief marketing officer, Cadillac
Joanne Leong, VP and director of global partnerships, Dentsu
Rob Master, VP of media and marketing for North America, Unilever
Moderator: Jack Neff, editor-at-large, Ad Age