Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing decision making in real time, Kroger partnered with Analytic Partners, the leading global analytics solutions company, to implement AP’s “always on” Commercial Mix Analytics program. Tune in Tuesday, January 26 as Kroger VP of Marketing Sarah Landsman and Analytic Partners Senior VP Mike Menkes join Heidi Waldusky, Ad Age associate publisher and general manager of marketing and brand, to discuss how always-on analytics helps the supermarket track performance, shape quicker decisioning and inspire a test-and-learn culture for the organization. Watch live from your laptop, phone or other connected device. About Analytic Partners Analytic Partners is a proven global leader in measurement and optimization. Our adaptive solutions integrate proprietary technology powered by the latest data science delivered through our platform and high-touch consulting. We enable deeper business understanding to support better, faster decisions. In "The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020", Analytic Partners was named a Leader and was top ranked in Strategy and Current Offering among all evaluated vendors. Analytic Partners received the highest score possible in eighteen criteria, including Methodology, Services Offered, Solution Vision, Execution Roadmap, and Innovation Roadmap. In addition, Analytic Partners received the highest score for Technology Platform. Founded in 2000 by President and CEO, Nancy Smith, Analytic Partners is fully independent and a Certified Women's Business Enterprise. With a growing team of approximately 250, across 13 global offices, Analytic Partners services clients in more than 50 countries, providing world-class expertise and client support, along with powerful integrated technology – GPS Enterprise.

Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

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